संहितप्रयाणे मित्रहिरण्यभूमिलाभानामुत्तरोत्तरो लाभः श्रेयान् ॥ कZ_०७.९.०१ ॥
saṃhitaprayāṇe mitra-hiraṇya-bhūmi-lābhānām uttarottaro lābhaḥ śreyān.
In a combined march/coalition campaign, among gains of ally, money, and land, each successive one is preferable (i.e., money is better than an ally, and land is better than money).
Prioritize outcomes that increase durable power: territory first, then treasury, then alliances (which are more contingent).