Veṇu-gīta-āhvāna and the Gopīs’ Appeal: The Opening of Rāsa-līlā
नृणां नि:श्रेयसार्थाय व्यक्तिर्भगवतो नृप । अव्ययस्याप्रमेयस्य निर्गुणस्य गुणात्मन: ॥ १४ ॥
nṛṇāṁ niḥśreyasārthāya vyaktir bhagavato nṛpa avyayasyāprameyasya nirguṇasya guṇātmanaḥ
O König, zum höchsten Heil der Menschen erscheint der erhabene Herr in dieser Welt. Er ist unerschöpflich und unermesslich; obwohl jenseits der guṇas, ist Er ihr Lenker.
Since Lord Kṛṣṇa descends to benefit mankind in general, why would He neglect innocent young girls who loved Him more than anyone else did? Although the Lord awards Himself to His pure devotees, He is avyaya, inexhaustible, because He is aprameya, immeasurable. He is also nirguṇa, free of material qualities, and thus those who intimately associate with Him are on the same spiritual platform. He is guṇātmā, the controller or original personality behind the modes of nature, and it is specifically for this reason that He is free of them. In other words, because the modes of nature are His energy, they cannot act upon Him.
This verse says Bhagavān manifests His personal form for the niḥśreyasa (highest good) of human beings—guiding them toward liberation and devotion.
While narrating Kṛṣṇa’s rāsa-līlā context, Śukadeva clarifies that the Lord’s humanlike pastimes are not material; His appearance is for the spiritual upliftment of all.
See God as beyond material labels and limitations, yet the source of all virtues—then cultivate devotion and character (truthfulness, compassion, purity) as a path to inner freedom.