यः कोपं कर्तुं शमयितुं वा शक्तस्तत्रोपजापः कार्यः ॥ कZ_०९.३.३६ ॥
yaḥ kopaṃ kartuṃ śamayituṃ vā śaktas tatropajāpaḥ kāryaḥ
Wo immer jemand ist, der Zorn erregen oder besänftigen kann, dort ist Einflüsterung/überredendes Zureden (upajāpa) anzuwenden.
Not the entire crowd, but the ‘emotion broker’—the person who can ignite or cool anger in others (a gatekeeper of sentiment).
Target leverage nodes: influence the influencer to move the group.