तत्राभिजनशरीरकर्मप्रकृतिश्रुतद्रव्यादीनां गुणग्रहणं प्रशंसा स्तुतिर्गुणसंकीर्तनम् ॥ कZ_०२.१०.४९ ॥
tatrābhijana-śarīra-karma-prakṛti-śruta-dravyādīnāṃ guṇa-grahaṇaṃ praśaṃsā stutir guṇa-saṃkīrtanam
ইয়াত ‘গুণসংকীৰ্তন’ বুলিলে—বংশ, শৰীৰ, কৰ্ম, প্ৰকৃতি/স্বভাৱ, শ্ৰুত (বিদ্যা/খ্যাতি), দ্ৰব্য (ধন) আদি গুণ গ্ৰহণ কৰি প্ৰশংসা—স্তুতি—কৰাক বুজায়।
Because recognition of status markers functions as a low-cost incentive, reduces resistance, and opens negotiation by satisfying honor and rank concerns.
It can slide into flattery that obscures facts; Kautilya therefore embeds it within a broader toolkit (mutual benefit, future outcomes, guarantees) rather than relying on praise alone.