Shloka 55

निमन्त्रयीत सान्त्वेन सम्मानेन तितिक्षया | लोकाराधनमित्येतत्‌ कर्तव्यं भूतिमिच्छता,'ऐश्वर्यकी इच्छा रखनेवाले राजाको मधुर वचन बोलकर दूसरोंका सम्मान करके और सहनशील होकर लोगोंको अपने पास आनेके लिये निमन्त्रित करना चाहिये, यही लोककी आराधना अथवा साधारण जनताका सम्मान है। इसे अवश्य करना चाहिये

nimantrayīta sāntvena sammānena titikṣayā | lokārādhanam ity etat kartavyaṁ bhūtim icchatā ||

بھیشم نے کہا—جو بادشاہ خوشحالی اور اقتدار چاہتا ہے اسے نرم ترغیب، خوش گفتاری، لوگوں کی عزت افزائی اور برداشت کے ساتھ انہیں اپنے قریب آنے کی دعوت دینی چاہیے۔ یہی ‘لوک آرادھن’—یعنی عوام کی خوشنودی و تائید حاصل کرنا—ہے، اور اسے لازماً اختیار کرنا چاہیے۔

[{'term''nimantrayīta', 'definition': 'should invite, should summon (courteously), should call to oneself'}, {'term': 'sāntvena', 'definition': 'with conciliation
[{'term':
by gentle, soothing speech and conduct'}, {'term''sammānena', 'definition': 'with honor, respect, proper recognition'}, {'term': 'titikṣayā', 'definition': 'with forbearance
by gentle, soothing speech and conduct'}, {'term':
patient endurance, tolerance'}, {'term''loka', 'definition': 'the people
patient endurance, tolerance'}, {'term':
society'}, {'term''ārādhanam', 'definition': 'propitiation
society'}, {'term':
cultivating goodwill'}, {'term''kartavyam', 'definition': 'to be done
cultivating goodwill'}, {'term':
obligatory'}, {'term''bhūti', 'definition': 'prosperity, welfare, flourishing fortune
obligatory'}, {'term':
also royal success'}, {'term''icchatā', 'definition': 'by one who desires
also royal success'}, {'term':

भीष्म उवाच

B
Bhishma
K
king (rājā)
T
the people (loka)

Educational Q&A

A ruler’s prosperity depends on cultivating public goodwill: invite and attract people through gentle conciliation, respectful honor, and patient forbearance. This ‘lokārādhana’ is presented as an obligatory practice for one who seeks stable power and flourishing governance.

In the Shanti Parva’s instruction on rājadharma, Bhishma advises the king on practical statecraft rooted in ethics—how to relate to subjects and allies. Here he defines ‘winning the people’ as a deliberate policy of kind speech, honoring others, and tolerance.