Veṅkaṭeśa-Māhātmya: Varāha Prelude, Descent of Śeṣācala, Svāmipuṣkariṇī and the Network of Tīrthas
with Dāna-Lakṣaṇas
मूर्तिं ददाति यो मर्त्यः स याति परमां गतिम् / औदुंबरफलाकारं प्रसन्नवदनं शुभम्
mūrtiṃ dadāti yo martyaḥ sa yāti paramāṃ gatim / auduṃbaraphalākāraṃ prasannavadanaṃ śubham
جو فانی مورتِی کا دان کرتا ہے وہ اعلیٰ ترین منزل پاتا ہے۔ وہ مورتِی اُدُمبَر کے پھل جیسی شکل کی، مبارک اور پُرسکون چہرے والی ہو۔
Lord Vishnu (in dialogue with Garuda/Vinata-putra)
Concept: Mūrti-dāna (donation of a properly formed sacred image) yields paramā gati by pleasing the deity and cultivating selfless devotion.
Vedantic Theme: Karma offered to Īśvara (īśvara-arpita) becomes purifying; arcā as a compassionate, accessible locus for the Absolute.
Application: Support temple consecration or community worship by donating icons or sponsoring their making according to śilpa-lakṣaṇa; pair giving with humility and ongoing worship.
Primary Rasa: shanta
Secondary Rasa: adbhuta
Related Themes: Garuda Purana sections on dāna-mahātmyas and arcā-lakṣaṇa (mūrti-dāna descriptions continuing in adjacent verses)
This verse states that donating a sacred image is a powerful act of merit (puṇya) that leads the donor toward the highest spiritual destination (paramā gati).
By linking a specific dāna (gift) to “paramā gati,” the verse presents charity performed with faith as a karmic support that elevates the soul’s post-death trajectory toward auspicious realms and liberation-oriented outcomes.
Perform meaningful charity—especially religious or community-supporting donations—with sincerity and purity of intention, treating giving as a disciplined spiritual practice rather than mere display.