धार्मिकाभियोगी हि स्वेषां परेषां च द्वेष्यो भवति अधार्मिकाभियोगी सम्प्रियः ॥ कZ_०७.१३.१२ ॥
dhārmikābhiyogī hi sveṣāṃ pareṣāṃ ca dveṣyo bhavati adhārmikābhiyogī sampriyaḥ
حقّانی دعویٰ چلانے والا اپنے اور دوسروں—دونوں کے نزدیک ناپسندیدہ ہو جاتا ہے؛ جبکہ ناحق دعویٰ چلانے والا محبوب (مقبول) ہو جاتا ہے۔
A lawful claim can impose costs (taxes, mobilization, discipline) and threaten entrenched interests; both domestic stakeholders and foreign parties may prefer a pliable, less principled claimant.
Do not assume moral legitimacy guarantees coalition support; manage incentives, costs, and messaging when pursuing lawful objectives.