Prahlada’s Instructions to Bali on Vishnu Worship, Monthly Gifts, and Building Hari’s Temple
माघमासे तिला देयास्तिलधेनुश्च दानव इन्धनादीनि च तथा माधवप्रीणनाय तु
māghamāse tilā deyāstiladhenuśca dānava indhanādīni ca tathā mādhavaprīṇanāya tu
மா மாதத்தில் எள்ளை தானமாக அளிக்க வேண்டும்; ஓ தானவா! ‘திலதேனு’ (எள்ளால் செய்யப்பட்ட பசு-தானம்) தானமும் செய்ய வேண்டும். மேலும் எரிபொருள் முதலிய தேவையான பொருட்களும்—இவை மாதவன் (விஷ்ணு) திருப்திக்காகவே.
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Tila-dhenu is a named charitable rite: a cow is donated with sesame and/or a symbolic ‘cow’ is constructed/represented with sesame and accompanying items. It functions as a high-merit gift, often linked with expiation and prosperity.
Māgha is widely treated as a potent month for austerity, bathing, and dāna. Sesame—associated with pitṛ-related rites, purification, and sustaining nourishment—becomes a preferred substance for charity in this calendrical window.
Fuel sustains domestic and sacrificial fires, enabling hospitality and ritual continuity. The verse frames practical support for ritual infrastructure as a devotional act that pleases Mādhava.