शौर्यशिल्पाभिजनानुरागयुक्तमर्थमानाभ्यामविसंवादितमनीकगर्भं कुर्वीत ॥ कZ_१०.३.३८ ॥
śauryaśilpābhijanānurāgayuktam arthamānābhyām avisaṃvāditam anīkagarbhaṃ kurvīta
Dia hendaklah merangka satu “mesej teras” untuk dibawa masuk ke dalam barisan—dipenuhi keberanian, kemahiran, keturunan mulia, serta kasih sayang/kesetiaan, dan dibuat selaras dengan kedua-duanya: kepentingan material dan maruah (agar tidak kedengaran palsu).
State messaging must align with real incentives: promises and appeals should be consistent with both tangible benefits (pay, protection, spoils) and intangible status (honor), otherwise morale collapses.
A message or organizing principle embedded within the formation—i.e., a shared narrative and incentive structure that the troops carry into battle.