शौर्यशिल्पाभिजनानुरागयुक्तमर्थमानाभ्यामविसंवादितमनीकगर्भं कुर्वीत ॥ कZ_१०.३.३८ ॥
śauryaśilpābhijanānurāgayuktam arthamānābhyām avisaṃvāditam anīkagarbhaṃ kurvīta
ຄວນສ້າງ «ຂໍ້ຄວາມແກນກາງ» ເພື່ອນໍາເຂົ້າໄປໃນແຖວກອງ—ໃຫ້ມີຄວາມກ້າຫານ, ຝີມື, ຊາດຕະກູນສູງ, ແລະ ຄວາມຮັກ/ຄວາມຈົ່ງຮັກພັກດີ; ແລະໃຫ້ສອດຄ່ອງກັບທັງຜົນປະໂຫຍດທາງວັດຖຸ ແລະ ກຽດສັກສີ (ເພື່ອບໍ່ໃຫ້ຟັງເຫມືອນບໍ່ຈິງ)۔
State messaging must align with real incentives: promises and appeals should be consistent with both tangible benefits (pay, protection, spoils) and intangible status (honor), otherwise morale collapses.
A message or organizing principle embedded within the formation—i.e., a shared narrative and incentive structure that the troops carry into battle.