तत्राभिजनशरीरकर्मप्रकृतिश्रुतद्रव्यादीनां गुणग्रहणं प्रशंसा स्तुतिर्गुणसंकीर्तनम् ॥ कZ_०२.१०.४९ ॥
tatrābhijana-śarīra-karma-prakṛti-śruta-dravyādīnāṃ guṇa-grahaṇaṃ praśaṃsā stutir guṇa-saṃkīrtanam
ಇಲ್ಲಿ ಗುಣಸಂಕೀರ್ತನ ಎಂದರೆ—ವಂಶ, ದೇಹ, ಕರ್ಮ, ಪ್ರಕೃತಿ/ಸ್ವಭಾವ, ಶ್ರುತ (ವಿದ್ಯೆ/ಖ್ಯಾತಿ), ದ್ರವ್ಯ (ಸಂಪತ್ತು) ಇತ್ಯಾದಿಗಳ ಗುಣಗಳನ್ನು ಗ್ರಹಿಸಿ ಪ್ರಶಂಸಿಸುವುದು—ಸ್ತುತಿಸುವುದು.
Because recognition of status markers functions as a low-cost incentive, reduces resistance, and opens negotiation by satisfying honor and rank concerns.
It can slide into flattery that obscures facts; Kautilya therefore embeds it within a broader toolkit (mutual benefit, future outcomes, guarantees) rather than relying on praise alone.