एक एव चरेद् धर्म न धर्मध्वजिको भवेत् | धर्मवाणिजका होते ये धर्ममुपभुज्जते
eka eva cared dharmaṁ na dharmadhvajiko bhavet | dharmavāṇijakā hote ye dharmam upabhuñjate ||
ビーシュマは言った。「たとえ独りであってもダルマを実践せよ。ダルマを旗印にして見せびらかす者となってはならぬ。ダルマを生業の手段とし、利のためにダルマを『食い物』にする者は、正しさの商人にすぎない。」
भीष्म उवाच
True dharma is inward integrity and consistent conduct, not public display. One should practice righteousness even without social support, and avoid using dharma as a tool for status, profit, or livelihood.
In the Anushasana Parva, Bhishma instructs Yudhishthira on ethical living and right conduct. Here he warns against performative religiosity (dharmadhvaja) and condemns those who commercialize dharma (dharmavāṇijaka).