तत्राभिजनशरीरकर्मप्रकृतिश्रुतद्रव्यादीनां गुणग्रहणं प्रशंसा स्तुतिर्गुणसंकीर्तनम् ॥ कZ_०२.१०.४९ ॥
tatrābhijana-śarīra-karma-prakṛti-śruta-dravyādīnāṃ guṇa-grahaṇaṃ praśaṃsā stutir guṇa-saṃkīrtanam
Di sini, ‘penguraian keutamaan’ (guṇa-saṃkīrtana) adalah menangkap dan memuji—memberi sanjungan dan puja-puji—atas keutamaan seperti keturunan, fisik, perbuatan, watak, pengetahuan/reputasi, kekayaan, dan sebagainya.
Because recognition of status markers functions as a low-cost incentive, reduces resistance, and opens negotiation by satisfying honor and rank concerns.
It can slide into flattery that obscures facts; Kautilya therefore embeds it within a broader toolkit (mutual benefit, future outcomes, guarantees) rather than relying on praise alone.