परस्य चैनान् कोपानुत्थापयेत् आत्मनश्च शमयेत् ॥ कZ_०९.३.३५ ॥
parasya cainān kopān utthāpayet ātmanaś ca śamayet
Ia harus membangkitkan kemarahan orang-orang ini terhadap pihak lawan, dan menenangkan (kemarahan mereka) terhadap pihaknya sendiri.
To channel grievance into opposition to the rival while maintaining internal cohesion and preventing backlash against one’s own administration.
Control emotions as political resources: direct resentment outward, soothe it inward.