Adhyāya 119: Vyāsa–Kīṭa-saṃvāda
Tapas-bala and karmic ascent across yoni
इमं धर्मममांसादं यश्चरेच्छावयीत वा । अपि चेत् सुदुराचारो न जातु निरयं व्रजेत्
imaṃ dharmam amāṃsādaṃ yaś carec chāvayīta vā | api cet sudurācāro na jātu nirayaṃ vrajet ||
Bhīṣma said: “Whoever practices this dharma of abstaining from meat, or even causes it to be taught and heard by others, does not ever fall into hell—even if he has been of very wicked conduct. Such restraint, and the spreading of it, is upheld here as a powerful ethical purification.”
भीष्म उवाच
Abstaining from meat (amāṃsāda) is presented as a highly meritorious ethical discipline; practicing it—or promoting it so others hear and adopt it—has such purifying force that it is said to prevent a fall into hell even for someone otherwise very immoral.
In Anuśāsana Parva, Bhīṣma is instructing Yudhiṣṭhira on dharma. Here he emphasizes a specific moral observance—renouncing meat—and underscores both personal practice and the merit of teaching it to others.