तत्कथासु महत् पुण्यं धन्यं स्वस्त्ययनं शुभम् । यत्र यत्रोत्तमश्लोको भगवान्गीयते हरि: ॥ ३२ ॥
tat-kathāsu mahat puṇyaṁ dhanyaṁ svastyayanaṁ śubham yatra yatrottamaśloko bhagavān gīyate hariḥ
Any narration or scripture in which Bhagavān Hari, the Supreme Lord praised by the finest hymns (Uttamaśloka), is sung and glorified is surely great, purifying, glorious, auspicious, and wholly beneficial.
The Kṛṣṇa consciousness movement is spreading all over the world simply by describing Kṛṣṇa. We have published many books, including Śrī Caitanya-caritāmṛta in seventeen volumes, four hundred pages each, as well as Bhagavad-gītā and The Nectar of Devotion. We are also publishing Śrīmad-Bhāgavatam in sixty volumes. Wherever a speaker holds discourses from these books and an audience hears him, this will create a good and auspicious situation. Therefore the preaching of Kṛṣṇa consciousness must be done very carefully by the members of the Kṛṣṇa consciousness movement, especially the sannyāsīs. This will create an auspicious atmosphere.
This verse states that narrations and glorification of Lord Hari are inherently supremely pious and auspicious, becoming a direct source of welfare wherever they are sung or heard.
In the Bhagavatam’s flow of teaching, Śukadeva highlights that devotion is nourished through śravaṇam and kīrtanam; glorifying the Lord is not merely poetic—it actively brings purification, well-being, and spiritual auspiciousness.
Make regular space for Bhagavatam reading, kīrtana, or listening to Hari-kathā; the verse teaches that wherever such glorification happens, it generates auspiciousness and inner upliftment.