दैवतचैत्यं सिद्धपुण्यस्थानमौपपादिकं वा रात्राव् उत्थाप्य यात्रासमाजाभ्यामाजीवेत् ॥ कZ_०५.२.३९ ॥
daivatacaityaṃ siddhapuṇyasthānam aupapādikaṃ vā rātrāv utthāpya yātrāsamājābhyām ājīvet ।
By setting up at night a divine shrine, a “proven” sacred merit-site, or an artificially contrived holy place, he should make a living (raise proceeds) through processions and public gatherings.
To conceal the human construction and allow the site to appear spontaneous/miraculous, increasing public credulity and donations.
Monetize mass events (processions/fairs) around the new ‘holy’ site to extract contributions and spending.